About Baratza

Baratza is part of the Breville Group specialty coffee portfolio. Baratza designs precision burr grinders with a small footprint – perfect for both home and commercial environments. We have built a solid reputation for manufacturing innovative grinders that meet the evolving demands of an ever-changing coffee market and support an extensive range of brew methods. Our commitment to ‘do right by our customers’ is central to all we do. Baratza focuses on the specialty coffee market, understanding the need for an accurate grind profile that matches the quality, flavor, and roast of the finest beans.

About this role

The Social Media Specialist will work collaboratively with the Baratza Marketing team to further build brand recognition and drive audience engagement with Baratza – across the globe. We are looking for a team player with strong communication skills, empathy, integrity, and a commitment to service who will act as the voice of our brand, managing all  communications across social channels. If you are a tech-savvy coffee professional, experienced in managing social media and content writing, and have solid coffee knowledge we would like to meet you.

Key duties include: 

  • Share Baratza’s story and grinder knowledge to the world via engaging imagery, videosand written content – both new and curated from existing content.
  • Work with the team to plan, organize and implement digital content strategies across all digital platforms by maintaining a strong content calendar.
  • Collaborate with Marketing and Support teams to create blogs that combine coffee knowledge with grinder education, to help customers improve their coffee experience at home.
  • Understand the importance of customer engagement through a human connection – respond to comments and questions across our social media platforms in a timely friendly manner.
  • Develop campaigns that align brand strategy, brand identity, and meets customers where they’re at in their coffee journey.
  • Stay up to date – Be curious. Listen for new ways to make Baratza stand out to our customers and share strategic industry happenings with the team – domestically and globally.
  • Ensure brand consistency in style, quality, and tone of voice on all media channels & platforms.
  • Implement SEO best practices and stay current with digital marketing techniques & trends.
  • Practice effective time management, adhere to deadlines, and proactively drive projects to completion.

Qualifications:

  • 2 years minimum of solid social media experience managing a brand – able to confidently develop and execute ideas using all social media functions and third party posting and analytics tools.
  • Experience defining and tracking KPIs with a focus on customer care and community engagement over follower count or likes.
  • Ability to write succinctly in a voice that is both warm and informative.
  • Copywriting experience, excellent written and verbal communication skills.
  • Demonstrated knowledge and experience in the specialty coffee industry, especially grinding and brewing coffee.
  • Customer centric, professional and personable via email/social media.
  • Flexible, with the ability to handle multiple commitments, prioritize and manage time efficiently with minimal guidance. We’re a small team and need to jump in where needed.
  • Self–motivated with the internal drive to begin and continue tasks without external prodding, extra rewards, or supervision
  • Ability to build strong positive relationships cross functionally especially with our team in Bellevue WA
  • Committed to professional growth.
  • Articulate and innovative thinker with an ability to collaborate, take creative direction and react quickly on projects.
  • Familiarity with Adobe Photoshop, Adobe Illustrator, and/or other digital marketing tools
  • Interest and proficiency in modern technology/computers would be a plus.

Physical Demands: 

Ability to sit at a computer or on the phone for long stretches.

Work Environment: 

The work is a mix of office and working from home. We are looking for someone in the Seattle Area, as we do have weekly in-person meetings.

Baratza welcomes people of different backgrounds, experiences, abilities and perspectives. We are a values driven company and feel that learning from one another is an important part of our culture. This is a full-time hourly position with health insurance, professional development tuition reimbursement and a 401k plan through our parent company, Breville.

To Apply

Please write and tell us why you think you’d be the person we want to join our team to support our fast-growing customer base. Enclose an up-to-date resume detailing your skills, and experience. Email  Jennifer.Ordonez@breville.com